Everything your app needs to grow. In one system.
AppDNA is the AI Growth OS for subscription apps. It analyzes your full funnel, decides what to improve, and ships the changes straight to your app — no App Store release, no tool sprawl, no agency.
You can feel the growth leaking out. You just can't ship the fix fast enough to stop it.
Development got AI. Growth got dashboards.
Your engineers ship with AI assistance every day. Your growth stack still just… watches. Every tool shows you data. None of them ships the fix. The market answered with AI point tools — an AI for paywalls, an AI for creatives, an AI for ASO — which is the same fragmentation with better branding. They tell you full-funnel is the key to growth. Then they sell you a fragment of it.
You don't need another tool. You need a system that knows your app.
One system. The whole funnel.
AppDNA covers everything between "someone should fix this" and "it's live and measured" — across all nine stages of subscription growth. It isn't a tool your team operates. It's a team of experts that works for yours — watching your data around the clock, diagnosing problems, drafting the fixes. You approve; the SDK ships.
APPDNA OSNine expert agents watching, diagnosing, drafting. You approve; it ships.
New paywalls, onboarding, messages live on devices. No App Store release, no engineering ticket.
Nine modules, one event pipeline; it catches "your onboarding change moved paywall conversion."
Approval on every change, rollout caps, stop-losses you define; your own process and skills encoded on Autopilot and Enterprise.
Benchmarks fill your gaps; Growth Memory compounds your results. Yours never flows out.
The audit configures your workspace in one click; the price works out to cents per paying user.
Complete on its own. Compatible with everything you already run.
A team of experts. A memory that compounds. Your process at the center. That's the OS.Process encoding on Autopilot and Enterprise.
The system proposes. You approve. It ships. It learns.
One SDK (iOS, Android, Flutter, React Native), installed in under an hour. Plug in your existing stack — nothing to migrate.
The system audits all nine growth modules, benchmarks you against apps like yours, and finds your biggest funnel leak.
You approve from the Insight Inbox — like answering email. The change goes live natively, without an App Store release.
Every outcome feeds Growth Memory. By month three, the system knows your app better than any consultant.
The full funnel in one place.
Plus the shared engine underneath: full-lifecycle experiments with guardrails, the Insight Inbox, and the copilot that operates all of it by chat — and behind every module, its own specialist agent: a team of experts watching your app around the clock. They diagnose and draft; you approve.
10% at four funnel stages = 46% more MRR. That's not marketing. That's math.
Store conversion × activation × paywall conversion × retention. Improve each by just 10% and the compounding is 1.1⁴ ≈ 1.46. AppDNA exists to make those 10% improvements continuous — every week, not every quarter.
SERVICES ERA
SERVICES ERAWe ran this loop by hand for a decade. AppDNA is the loop, automated.
A tool you can switch on today. A system we can build with you.
Run the audit, launch your pre-configured workspace, ship your first experiment this week.
We design and implement your complete growth system — strategy, funnel, platform, process — on three levels, from framework to done-for-you.
"I spent a decade growing apps for other people. The pattern never changed: everyone knows what to test — almost nobody can ship it fast enough to matter. We built AppDNA so a two-person team can out-execute a ten-person one. Run the free audit; even if you never pay us, you'll leave with a real plan."
See your app's growth plan in 2 minutes.
Paste your App Store or Google Play link. Get your Growth Score, your biggest funnel leak, and a 90-day plan — free.
Ten questions founders and growth leads ask us before connecting their app.
01What exactly is AppDNA?
An App Growth OS: one system that analyzes your subscription funnel, proposes improvements, and — once you approve — ships them to your app without an App Store release. Not a dashboard. Not an agency. The execution layer between the two.
02How is this different from ChatGPT or an "AI growth agent"?
Generic AI knows growth in general; it doesn't know your app. AppDNA is grounded in your funnel, your category benchmarks, and your own experiment history — and it can actually change your app, not just talk about it.
03Do we have to replace our current tools?
No. We integrate with 40 major tools — RevenueCat, Adapty, Firebase, AppsFlyer and the rest of your stack — on day one, zero migration. It's complete on its own, so over time you'll likely need fewer subscriptions. Your call, your pace.
04What if the system ships something bad to my users?
It can't ship without you. Every change is approval-gated, rollouts start at 10% of traffic, and a stop-loss automatically withdraws anything that hurts a guarded metric. Everything is audit-logged.
05How much engineering does this take?
One SDK, typically installed in under an hour. After that, growth changes ship from the console — zero releases, zero review cycles.
06Is this for an app our size?
If you have a live subscription funnel, yes — the system adapts. Solo founders get structure from day zero; mid-size teams get the specialists they're missing; large apps get the orchestration layer. No live monetization yet? Start with the free audit and our content.
07What does the free audit actually give me?
A Growth Score (0–100), scores across all nine modules, your biggest funnel leak, 5–15 prioritized recommendations, benchmarks against apps like yours, and a 90-day plan. Then one click configures your entire workspace from it.
08Is our data safe?
Your workspace is isolated — enforced in code, not policy. Your data never trains a shared model and is never visible to other customers. You benefit from anonymized market patterns; nothing identifiable flows out.
09What does it cost?
Self-serve plans start at $99/mo and scale with your monthly active users — not per event, so better instrumentation never costs you more. Every plan includes team seats (1 on Starter, 3 on Pro, 5 on Autopilot; add more for $49/mo). Implementation and enterprise deployments are scoped separately.
10What if we want it done for us?
That's the implementation service: framework, mentor-guided, or fully done-for-you — done-for-you carries the Service Continuity guarantee. See implementation →
Missing your question? Ask us directly — a human replies within one business day.
Everything your app needs to grow. In one system.