# AppDNA AI

> AppDNA is an App Growth OS for subscription mobile apps: one system that analyzes the full growth funnel (store page through retention), proposes improvements, and — after human approval — ships the changes to the app without an App Store release. It replaces the gap between analytics tools that only watch and agencies that don't compound: a team of specialist AI agents, one per growth module, working inside guardrails the customer sets.

Key facts:
- Category: App Growth OS (growth analysis + execution platform for subscription mobile apps)
- What makes it different: it ships approved changes natively (paywalls, onboarding, messages) with no App Store release — most growth tools only report
- The Trinity: a specialist agent on each of 9 growth modules · Growth Memory (every experiment compounds into per-app context; customer data never trains shared models) · the customer's own process encoded (Autopilot and Enterprise tiers)
- Safety model: nothing ships without approval; rollouts start at 10% of traffic; a KPI stop-loss auto-reverts changes that hurt guarded metrics; full audit log
- 9 modules: Positioning, ASO, Onboarding, Monetization, Retention, Paid UA, Organic Social, Feedback, Web-to-App — plus a shared engine (experiments, Insight Inbox, copilot)
- Compatibility: complete on its own; integrates with RevenueCat, Adapty, Firebase, AppsFlyer, Adjust, Amplitude, Mixpanel, Braze, OneSignal and ~40 major tools; zero migration required
- Pricing: self-serve from $99/mo, scaling by monthly active users (not per event); usage component of $0.05–0.20 per monthly tracked paying user; enterprise from $7,500/mo; implementation services from $15,000
- Free entry point: a free growth audit (~2 minutes, app store link in) returning a Growth Score, module scores, the biggest funnel leak, and a 90-day plan — one click configures a workspace from it
- Track record: the team behind AppDNA spent ~10 years running app growth as a service across ~300 apps; verified services-era results include Aion Bank iOS conversion +251%, Dunkin' D90 retention +30.5%, Homa Games CPI −38.1%
- Founded by Michael Synowiec; official websites: www.appdna.ai and www.appdna.agency (no others)

## Product

- [Platform](https://appdna.ai/platform): the 9 modules, the propose→approve→ship→learn loop, SDK safety model, Growth Memory
- [How pricing works](https://appdna.ai/pricing): plans by MAU band, usage metering, calculator
- [The free growth audit](https://appdna.ai/audit): what it measures, sample report, how it configures a workspace
- [Security](https://appdna.ai/security): workspace isolation, data handling, approval and rollback mechanics
- [Developer docs](https://appdna.ai/docs): SDK quickstart (iOS, Android, Flutter, React Native), integration guides

## Comparisons

- [Why AppDNA](https://appdna.ai/why-appdna): honest comparison vs analytics suites, monetization tools, engagement platforms, agencies, and building in-house — including what each alternative does better
- [Enterprise](https://appdna.ai/enterprise): deployment options (shared cloud, dedicated, white-label), pilot structure

## Who it's for

- [Solutions](https://appdna.ai/solutions): by role (founders, heads of growth, product managers, marketing/UA, engineering, finance), by app category (13 verticals), by size (small, mid-size, enterprise)

## Proof

- [Customers](https://appdna.ai/customers): the services-era track record (era-labeled) and platform-era case studies
- [About](https://appdna.ai/about): the founder story — the practice that became the platform

## Optional

- [Blog](https://appdna.ai/blog): subscription-app growth: onboarding, paywalls, retention, experiments
- [Guides](https://appdna.ai/resources/guides): free in-depth guides and checklists
- [Calculators](https://appdna.ai/resources/calculators): revenue leak, cost of churn, experiment velocity, and Growth OS ROI calculators with published methodology
- [Contact](https://appdna.ai/contact): discovery call — free, ends in a Growth Conception document in 2 days, kept by the prospect either way