For years we watched the same pattern across subscription apps: teams had data, ideas, and tools - but growth still moved slowly. Not because people weren’t smart. Because execution was painful. A simple paywall test meant tickets, design, dev cycles, releases, waiting, and missed learning windows. So apps shipped fewer experiments, learned slower, and left revenue and retention on the table. We started AppDNA to fix the real bottleneck: execution. To make growth feel like an operating system - not a never-ending project.