Founding pricingFounding rates locked in for apps that start before August 31, 2026.
Funnel
Funnel Leak Calculator
Put in your funnel — installs, activation, your trial or hard-paywall conversion, churn, and price. The calculator names the single stage costing you the most and sizes it in dollars a month, then shows your steady-state MRR, lifetime value, and what continuous 10% gains across the funnel compound to (1.1⁴ ≈ 1.46). Instant, free, no signup — and the audit finds your real leaks.
Revenue Leak Calculator
Where is your subscription funnel losing the most money?
Monthly new installs
Monetization model
Reach-the-offer rate50%
Trial-start rate55%
Trial to paid53%
Monthly churn6%
Revenue per subscriber / mo ($)
Your biggest leak
Reach-the-offer rate — about $68K/mo
This is the single stage where you are furthest below what apps like yours hit — and the MRR you would recover by closing that gap.
New paying subscribers / mo
1,458
What your funnel converts today.
Steady-state MRR / mo
$340,083
Where MRR settles when new subscribers balance churn.
Lifetime value per subscriber
$233
What each subscriber is worth before they churn (ARPU ÷ churn).
10% better at four funnel stages ≈ +46% MRR — about $156,438/mo.
Not a promise — the compounding math (1.1⁴ ≈ 1.46). Small, continuous gains beat one big campaign.
Tip: apps like Photo/Video, lifestyle and utilities often convert better on a hard paywall — try the toggle.
Tip: 7-day trials convert worst in the data; test 3-day.
These are your numbers on benchmarks. Talk to a Growth Architect and we'll pressure-test them against your real funnel — and map the fastest wins.
Discuss your numbers
Everything your app needs to grow. In one system.
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Resources
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