Funnel
Funnel Leak Calculator
Put in your funnel — installs, activation, your trial or hard-paywall conversion, churn, and price. The calculator names the single stage costing you the most and sizes it in dollars a month, then shows your steady-state MRR, lifetime value, and what continuous 10% gains across the funnel compound to (1.1⁴ ≈ 1.46). Instant, free, no signup — and the audit finds your real leaks.
Revenue Leak Calculator
Where is your subscription funnel losing the most money?
Monthly new installs
Monetization model
Reach-the-offer rate50%
Trial-start rate55%
Trial to paid53%
Monthly churn6%
Revenue per subscriber / mo ($)
Your biggest leak
Reach-the-offer rate — about $68K/mo
This is the single stage where you are furthest below what apps like yours hit — and the MRR you would recover by closing that gap.
New paying subscribers / mo
1,458
What your funnel converts today.
Steady-state MRR / mo
$340,083
Where MRR settles when new subscribers balance churn.
Lifetime value per subscriber
$233
What each subscriber is worth before they churn (ARPU ÷ churn).
10% better at four funnel stages ≈ +46% MRR — about $156,438/mo.
Not a promise — the compounding math (1.1⁴ ≈ 1.46). Small, continuous gains beat one big campaign.
Tip: apps like Photo/Video, lifestyle and utilities often convert better on a hard paywall — try the toggle.
Tip: 7-day trials convert worst in the data; test 3-day.
These are your numbers on benchmarks. Talk to a Growth Architect and we'll pressure-test them against your real funnel — and map the fastest wins.
Discuss your numbers
Everything your app needs to grow. In one system.
One growth experiment worth stealing, weekly
Resources
Explore
Paywall optimizationApp store optimizationApp monetization platformMobile app A/B testingApp retention softwareApp onboarding optimizationSubscription app growthWeb-to-app funnelReduce app churnFree trial optimizationIncrease app revenueApp LTV optimizationMobile user acquisitionApp conversion rate optimizationAI paywallAI ASOApp pricing optimizationApp re-engagementApp growth automationApp growth OSApp growth platformApp marketing platformAI app marketingApp growth consoleApp growth frameworkApp marketing AI agentApp marketing consoleD2C subscription app growthFull-funnel app growthGenerative AI app growthGenerative AI growth
Reading this as a model? The canonical facts live at appdna.ai/llms.txt
appdna.ai and appdna.agency are the only official AppDNA AI, Inc. websites. Neither AppDNA AI, Inc. nor any of its affiliates operates any other publicly available website. Other websites purporting to be associated with our firm or are not legitimate.