Less guessing what to do first. More experiments actually live.
You read growth threads all day and still don’t know what to do first. AppDNA answers that question with your app’s own data: the audit finds your biggest leak, the backlog is already prioritized, and each experiment goes live from your laptop — no release, no agency, no second engineer.
AppDNA is the App Growth OS for subscription apps; for founders it is the growth structure an indie app gets before it can afford a growth team: a free audit that reads the app’s funnel and writes a 90-day plan, a workspace pre-configured from that plan, and an SDK that ships every experiment — paywalls, onboarding, prices — without an App Store release.
Five things that eat your evenings — and how they ship without you rebuilding anything.
Growth on the night shift
Sam ships product by day and does growth by night. Tonight he found the onboarding leak — screen four, right before the paywall. He writes the fix, submits the build, and waits for review. By the time it’s live, he’s forgotten what he was measuring — and the next test is three weeks out.
One founder. Eleven browser tabs. One experiment a month, on a good month.
Sam opens the Insight Inbox: the screen-four leak, diagnosed, with a proposed fix and the projected impact. He approves it from the couch. It’s live at 10% of traffic before he closes the laptop — and the result will be in the workspace, not in a forgotten note.
Same founder. One system. An experiment a week.
Four hires you just skipped.
A funded competitor solves these with headcount. You solve them with modules — and behind each one, its own specialist agent: the growth team before you can afford one, a decade of app-growth practice encoded into experts that watch your data around the clock, diagnose the problems, and draft the fixes. You approve; the SDK ships.
The strategist — the Free Growth Audit → your workspace.
Paste your store link, answer a short set of questions, get your Growth Score (0–100), your biggest funnel leak, and a 90-day plan in about 2 minutes. Then one click pre-configures your entire workspace from it — strategies, KPIs, guardrails, and a prioritized backlog. No blank-tool problem, no "where do I start."
The pricing analyst — Monetization.
Price points, trial lengths, paywall layouts — composed from 30 templates, tested against each other, shipped without a release. The lever most founders touch least because it used to be the scariest to change.
The activation designer — Onboarding.
Edit your onboarding flow visually, ship it natively, and watch which variant gets users to the moment your app proves itself. The leak is almost always here; now fixing it doesn’t cost a release.
The store optimizer — ASO.
Keywords, metadata drafts, listing experiments — grounded in what apps like yours rank for, not generic keyword-tool output. You approve every word before it goes near your listing.
Why not just ChatGPT and a paywall tool?
Honestly? That combo is free-ish and fast to try — it’s what most founders run today. Here’s where it ends.
| ChatGPT + a paywall tool | AppDNA | |
|---|---|---|
| Knows your app | Generic advice — the same answer for your $8K MRR app and someone’s $2M portfolio | Grounded in your category, revenue band, funnel, and experiment history |
| Sees the funnel | The paywall tool sees the paywall. ChatGPT sees nothing. | Nine modules, one event pipeline — it catches "your onboarding change moved paywall conversion" |
| Ships the fix | You do. Evenings, releases, review queues. | Approved changes go live on devices in minutes — no App Store release |
| Remembers | New chat, blank slate. Your paywall tool logs A/B results and nothing else. | Growth Memory compounds — by month three it knows your app better than any thread you’ve read |
A chat about growth is not growth. The plan, the backlog, and the shipping engine — that’s growth.
Complete on its own. Compatible with everything you already run.
RevenueCat · Adapty · Firebase · AppsFlyer · Adjust · Amplitude · Mixpanel · Braze · OneSignal
Zero migration. AppDNA reads your existing tools from day one — and over time you’ll simply need fewer subscriptions. Your call, your pace.
A note from the founder
Your growth plan, before your coffee cools.
Paste your App Store or Google Play link. Get your Growth Score, your biggest funnel leak, and a 90-day plan — free. Then launch it: one click configures your whole workspace from the audit.
FAQ
Six questions solo and small-team founders ask us before connecting their app.
01What if the system ships a broken paywall while I’m heads-down building?
It can’t — nothing ships without your approval, and approving takes the time an email does. When you do approve, the change goes to 10% of traffic first with a stop-loss on your revenue metrics; if anything degrades, it’s withdrawn automatically and logged. You stay the founder who approves — the system just removes the six weeks between "approved" and "live."
02I already pay for RevenueCat and a paywall tool. Do I have to drop them?
No. AppDNA reads your RevenueCat data from day one — zero migration, nothing to rebuild. It’s complete on its own, so as renewals come up you’ll probably find you need fewer subscriptions. That’s a decision you make at your pace, not a rip-and-replace we require.
03I’m the only developer. How much of my evenings does this eat?
One evening, once: the SDK installs in under an hour. After that, every growth change — paywall, onboarding, pricing test — ships from the console with zero App Store releases. The thing that used to cost you a release now costs you a click.
04Will my app’s numbers end up as advice for the next fitness app that signs up?
No. Your workspace is isolated in code; your data never trains a shared model and is never visible to another customer. You benefit from anonymized category patterns — you never become one identifiably.
05I’m at 8K MAU and $6K MRR. Is this overkill for me?
It’s built for exactly this stage: the audit configures your strategy, KPIs, guardrails, and a prioritized backlog — the structure of a growth team before you can afford one — and Starter is $99/mo, self-serve, no sales call. Honest line: if you’re pre-launch with no live funnel yet, start with the free audit and the content instead.
06What if I pay $99 and nothing changes?
You’ll know before you pay: the free audit shows your Growth Score, your biggest leak, and a 90-day plan first — and one click launches the workspace from it, so you’re shipping in week one, not configuring. Self-serve is month-to-month; leave any time and export everything: strategies, experiments, results. Missing your question? Ask us directly — a human replies within one business day.
Missing your question? Ask us directly — a human replies within one business day.
See your biggest leak — free, in about 2 minutes.
Everything your app needs to grow. In one system.