Every number on this page is real. Every era is labeled.
Most vendors blur where their results came from. We won't: below is a decade of measured outcomes delivered as services by the AppDNA team — the practice that became the platform — followed, honestly, by where the platform era stands today.
We ran this loop by hand for a decade. AppDNA is the loop, automated.
Ten years of running the loop manually — the results that taught the system.
Before AppDNA was software, it was a services team: audit the funnel, find the leak, ship the fix, measure, keep what works. These four engagements — each roughly a year long — are that method at work. The platform didn't produce these results; it was built from what did. Each card names the module that now automates the same play.
SERVICES ERA · within three monthsA digital bank with a capable, secure app — but no real onboarding, no retention strategy, no ASO. Downloads weren't becoming registered users, and acquiring users for a financial product was expensive.
A full growth audit first; the first-time experience redesigned from its findings, a notification and communication strategy, a customer journey map, and ASO and paid acquisition rebuilt around the repaired funnel — creative and A/B testing throughout.
SERVICES ERA · ~1-year engagementA global brand's app with no structured retention flow and a reputation problem: an average rating of 2.0, ~25 reviews a week, 60% of them 1-star.
Rebuilt the first-time experience, created a customer journey map, and designed a tailored flow for every retention period — activation, long-term, win-back — then rebuilt reputation management so satisfied users were asked and unhappy ones helped first.
SERVICES ERA · ~1-year engagementAn established games publisher overpaying for downloads: no ASO strategy, high CPI, low ROAS, and store pages that didn't convert.
Audit first, then an ASO strategy on keyword and conversion optimization, custom product pages per cohort, creative testing for paid — and ASO and paid UA aligned so they reinforced each other instead of cannibalizing keywords.
The client wanted more downloads. The analysis said otherwise: acquisition cost was high because the funnel underneath was broken. Scaling spend would have scaled the waste.
Fixed the funnel first — sign-in timing, personalization length, paywall placement and design, pricing, trials, onboarding discounts — then rebuilt acquisition on top: ASO overhaul, redesigned creatives, restructured paid campaigns, and affiliate fraud elimination.
Four engagements, one pattern: funnel first, then fuel. That pattern is now the operating logic of the platform — the audit finds the leak, the modules ship the fix, Growth Memory keeps the learning.
Founding engagements are running now. Their results publish here as they complete.
The platform is live in production today, and founding implementation engagements are underway — each with an agreed success metric tracked from day one. We publish measured results, with the customer's approval, under the same standards as everything above: real numbers, real time windows, era labeled. Nothing sooner, nothing invented.
Every engagement above started the same way: an audit.
Paste your App Store or Google Play link. Get your Growth Score, your biggest funnel leak, and a 90-day plan — free. The same first step behind every result on this page.
Everything your app needs to grow. In one system.