The growth team before you can afford one.
At your size there is no growth team — there's you, a stack of free tiers, and whatever the last thread you read said to try. AppDNA replaces that with structure: a plan built from your app's own data, a backlog that's already prioritized, and specialists that watch every module around the clock. They diagnose and draft; you approve; it ships.
AppDNA is the App Growth OS for subscription apps. For apps under 100K monthly active users, it works as the growth team a small app cannot yet hire: specialist agents watch the app's funnel, diagnose its biggest leaks, and draft the fixes; the founder approves, and an SDK ships each change — paywalls, onboarding, prices — without an App Store release. It starts with a free audit; Starter at $99 per month gets you structured, and zero-deploy shipping starts on Pro at $299.
What growth looks like under 100K MAU
Under 100K MAU, growth has no department. It has a person.
The typical industry experiment cycle runs 3–6 weeks — design, build, App Store review, wait. At a bigger app that's a process problem. At yours it's the whole roadmap: one test a month means twelve shots a year at finding what works.
Bigger apps have an ASO person, a lifecycle person, a monetization person. You have search results. Decisions that shape your revenue — trial length, paywall timing, listing keywords — get made from generic advice written for someone else's app.
A typical agency runs $10–50K a month — often more than a small app's entire MRR. So the real alternative isn't an agency versus AppDNA; it's AppDNA versus doing everything alone.
Industry research puts roughly 98% of store revenue with the top 10% of apps. The difference isn't talent — it's learning speed: they run experiments weekly while a small app runs one a month. The polarization rewards whoever ships and learns fastest.
The six things AppDNA changes at your size
One system, six differences — sized for an app under 100K MAU.
Nine specialist agents — onboarding, paywalls, retention, ASO and the rest — watch your app's data around the clock, diagnose the leaks, and draft the fixes. You stay the one who approves every change; the system removes everything between “approved” and “live.”
New paywall, new onboarding step, new price test — live on devices in minutes, no App Store release, no build to make first. The change that used to cost a release cycle now costs a click. This is the Pro capability (from $299/mo) — and the usual reason a Starter app upgrades.
Not stitched across the free tiers of four dashboards. One event pipeline sees store listing → onboarding → paywall → revenue as a single chain, so “did that change actually help?” is a glance, not an export session.
Every change is approval-gated, on every plan. When you ship in-app changes on Pro, rollouts start at 10% of traffic, a stop-loss you define withdraws anything that hurts a guarded metric, and everything is logged. There's no team to catch a mistake at your size — so the system is built to catch it instead.
When there's no specialist to ask, the benchmarks answer: what apps like yours convert at, where they leak, what worked for your category. Anonymized market patterns flow in; your data never flows out — and what you learn compounds in your own Growth Memory.
Paste your store link, run the free audit, and one click pre-configures your workspace from it — strategy, KPIs, guardrails, backlog. Then $99/mo. No sales call, no procurement, no setup project.
Your plan & path
What this costs at your size.
most small apps start on Starter — $99/mo (up to 10K MAU) to get structured: positioning, ASO, and organic social, plus your audit-configured workspace and SDK analytics. Move to Pro — from $299/mo when you're ready to ship zero-deploy changes to your app — Pro carries all nine modules and the full SDK: paywalls, onboarding, messages, live on devices without a release. Pricing scales with your monthly active users and works out to cents per paying user. Self-serve, month-to-month, no sales call.
most small apps go audit → workspace → Starter the same day. If you want the method taught rather than discovered, the Framework implementation tier — the course, templates, and toolkit distilled from a decade of app-growth work — is $1,900 one-time, do-it-yourself pace.
The leak is almost always in the same place.
Across our audits, 85% of apps have the same biggest revenue leak: onboarding that fails to create the aha moment — costing at least a third of potential conversion. Small apps feel it hardest, because every lost conversion came from a marketing budget measured in hundreds, not hundreds of thousands.
Find your leak before you spend another month guessing.
Paste your App Store or Google Play link. Get your Growth Score, your biggest funnel leak, and a 90-day plan — free. Then launch it: one click configures your whole workspace from the audit.
Frequently asked questions
Six questions small-app teams ask us before connecting their app.
Is my app too small for this?+
With this few users, can experiments even reach significance?+
I run everything on free tiers — RevenueCat, Firebase. Do I lose that setup?+
There's no engineer here except me. What does setup actually take?+
Will my app's data become benchmarks that help my competitors?+
$99 a month is real money at my MRR. What if it doesn't pay for itself?+
Missing your question? Ask us directly — a human replies within one business day.
See your app's biggest leak — free, in 2 minutes.
Everything your app needs to grow. In one system.