Founding pricingFounding rates locked in for apps that start before August 31, 2026.
Unit economics
Growth OS ROI Calculator
Does a Growth OS pay off? Payback in months.
See how fast an AI Growth OS pays for itself. Enter your MAU, paying share, ARPU, team, and tool spend — the calculator works out what AppDNA actually costs (down to cents per paying user against your ARPU), the growth it unlocks, and your payback in months. Non-gated, instant, no signup.
Growth OS ROI Calculator
What does your growth stack + team really cost — and how fast does an AI Growth OS pay for itself?
Who runs growth?
Monthly active users
Paying-user share4%
Revenue per paying user / mo ($)
Growth-team size (FTEs)
Fully-loaded cost per FTE / yr ($)
Number of growth tools
Total tool spend / mo ($)
Agency retainer / mo ($)
Expected conversion uplift10%
Team kept with AppDNA (FTEs)
Payback · Pro
Payback in about 1.5 months
How long until AppDNA pays for itself from the value it creates and the cost it removes.
AppDNA works out to $0.24/paying user per month — about 1.7% of the $14 each paying user pays you.
AppDNA's cost is a rounding error against the revenue each subscriber already generates. The price was never the question — the growth it unlocks is.
Your stack + team today
~$660K/yr
Tools + people + any agency.
AppDNA — Pro plan
~$29K/yr
Pro $899/mo + metered paying users.
Growth unlocked
+$168K/yr
The real payoff. Shipping more experiments continuously lifts conversion on the paying users you already have — a 10% lift here. More experiments means more growth.
Also consolidates the stack (~$60K/yr in tools) — and gives your existing 1–2 people the output of a 6–10 person growth team.
Secondary savings — the point is the growth, not the cost-cutting.
Typical/illustrative figures; assumes published pricing; your numbers will differ. The point isn't a savings promise — it's the shape of the economics.
This is the model on standard pricing. Talk to a Growth Architect and we'll walk it through on your plan and your numbers.
Discuss your numbers
Everything your app needs to grow. In one system.
One growth experiment worth stealing, weekly
Resources
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